Fundraising Analytics for Nonprofits

Analytics is a science used by the leading corporations across the globe for understanding customer behavior, prioritizing sales teams, and bringing efficiency to business processes. The leading nonprofits use analytics to understand their donor universe, identify prospects, segment direct marketing, and provide timely, actionable decision support. In this live webinar, Joshua Birkholz will unpack the application of data science to nonprofit fundraising. Expect to learn what it is, why it should matter to you, how it can help your program be more effective, and why understanding the concepts are beneficial for both large and small fundraising nonprofits.

Learning Objectives

- You will be able to define data science and predictive analytics.

- You will be able to discuss direct marketing segmentation.

- You will be able to explain reporting and forecasting.

- You will be able to identify what's next for analytics in fundraising.