Gov Communication Done Right - Timely, Accurate, Targeted and Healthy

Governments are home to terabytes of information – information that can affect the ways citizens live, work and grow. So getting the right information into the right citizens’ hands at the right time has to be the top priority for government communicators. Just consider all of the health alerts government’s provide, things like food contamination alerts, drug safety and even advice on how to stay fit.

The trick is figuring out how to do so in an efficient, cost-effective and community-building manner. Join GovLoop and Adobe to uncover how using data and predictive algorithms can help government deliver the right message to citizens.

Specifically, you’ll learn:

• How to leverage digital platforms to deliver citizen-centric experiences.
• How to provide consistent messaging across channels throughout the citizen journey.
• How to build trust and foster communities.