AFCEA After Hours: "We Should Sell This!" - Navigating Innovation & SBIRs

"We Should Sell This!" - Navigating Innovation & SBIRs Your team strikes gold (again!) with a brilliant innovation, and the familiar chorus begins: "This is amazing, we should sell it!" Sound familiar? For teams navigating the demanding government services and intelligence community, transforming these bright ideas into viable products can be a thrilling but complex journey. 

Join AFCEA Central Maryland in September for "Navigating Innovation & SBIRs," a practical and engaging session designed to help you cut through the noise. 

You'll discover: 

• From Cool Idea to Real Asset
• How to determine if your innovation has true market value and strategically protect your intellectual property
• Counting the Costs (Realistically!): Methods to assess the full investment required to scale your idea into a market-ready product, considering lifecycle costs
• Productization Pathways & Smart Pivots: Key strategies for turning concepts into sellable products,and exploring alternatives like IP licensing or "Platform as a Service" when full productization isn't the best route
• SBIRs Unpacked: A clear-eyed view of the SBIR/STTR program - its role in R&D funding versus common misconceptions, and how to integrate it effectively into your commercialization strategy
• The Government Customer Check: Critical insights into whether the government can, and is likely to, procure your new product

Move from "what if?" to "what's next?" This AFCEA After Hours event will provide actionable insights to confidently guide your innovations from concept to market success in the government space.